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On this episode, host Sima Vasa talks to Eugene Murphy, Founder and CEO of Indeemo, who shares insights on how Indeemo is revolutionizing digital ethnography and qualitative research through innovative video solutions.
Key Takeaways:
(00:06) Eugene’s journey from engineering to founding Indeemo.
(02:03) Creating a seamless user experience for all ages.
(04:12) Pivoting Indeemo from a social app to a research tool.
(08:01) The power of mobile ethnography in market research.
(14:07) The importance of capturing authentic customer moments via video.
(18:15) Video is more impactful than traditional research methods.
(20:06) A seamless user experience is crucial for respondent engagement.
(24:15) Generative AI enhances the scalability of video research.
(27:00) Teaching clients to create effective, consistent prompts for research.
Resources Mentioned:
Indeemo
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