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On this episode, host Sima Vasa welcomes Holland Martini, Chief Insights Officer of GOODQUES, who shares her journey and insights on revolutionizing market research through creativity and human-centric methods.
Key Takeaways:
(00:00) Holland emphasizes the importance of being comfortable with discomfort. (03:31) The role of data at GOODQUES is not just to validate but to inspire.
(04:53) Luck and timing played a significant role in GOODQUES’ early success.
(07:00) Considering every individual involved in the research process is crucial.
(07:42) The foundation of human-centricity at GOODQUES, from brief to delivery.
(14:30) Crafting questions in colloquial language leads to better responses.
(22:42) Casting moderators who resonate with respondents improves insights.
(26:13) Understanding different disciplines while being an expert in one is key.
(30:00) Saying no to projects that don’t fit maintains focus and quality.
Resources mentioned:
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#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech
