The world around us is changing faster than ever before. Automation, artificial intelligence, big data, geo-location and advanced technology are reshaping every aspect of the way we work and live—and data is at the center of this transformation. Welcome to the Data Gurus Podcast, a leading market research podcast hosted by Sima Vasa, CEO of Infinity Squared Ventures.

5-Star rating on Apple Podcasts
Top 5 Market Research Podcasts by Greenbook, 2022

Browse Episodes

Building Savanta | Ep. 157

Welcome to another interesting and informative episode of the Data Gurus podcast! Sima is excited to have Vin DeRobertis, the CEO of Savanta, joining her on the show today! In this episode, Vin shares his career journey and talks about building Savanta. He discusses acquisitions, gives his perspective on the research industry, and talks about ... Read more

Understanding the Non-Conscious Decision Making | Ep.156

Welcome back to another informative episode of the Data Gurus podcast! Today, Sima is happy to have Elys Roberts, the Founder, and CEO of Beesy, joining her on the show. In this episode, Elys discusses his career journey, describes conscious versus non-conscious behavior, and talks about the exciting things they are doing with behavioral science ... Read more

IDEA Council Research and Future of Money Insights | Ep. 155

Welcome to another interesting and informative episode of the Data Gurus podcast! Sima is happy to have Lilah Raynor, the Founder, and CEO of Logica Research joining her today! In this episode, Lilah talks about the research project she did with a team from the IDEA Council and the ongoing study she is involved in, ... Read more

James Norman – Founder of Pilotly | Ep. 154

Welcome to another exciting and informative episode of the Data Gurus podcast! Sima is happy to have James Norman, the CEO and Founder of Pilotly, joining her today. In this episode, James talks about his varied career and highlights the difficulties he experienced as a person of color, raising investment capital. He also discusses his ... Read more

A Scientist’s Approach to Market Research | Ep.153

Welcome to another fascinating and informative episode of the Data Gurus podcast! Sima is happy to have Jeremy King, the CEO and Founder of Attest, joining her on the show today! In this episode, Jeremy talks about his unique career journey, discusses the genesis of Attest, and explains how Attest helps organizations use their existing ... Read more

Digital Citizenship | Ep. 152

Welcome to another informative episode of the Data Gurus podcast! Today, Sima is happy to have Singe Deakins joining her on the show. Singe is the London-based CEO and Founder of CitizenMe. In this episode, Singe shares his background and talks about how the ecosystem is changing and shifting data processing out to the edge. ... Read more

Thanks Mom, Education, Education, Education! | Ep. 151

Welcome to another exciting and informative episode of the Dara Gurus podcast! Sima is excited to have Katie Gross as her guest for today’s podcast! Katie is the Chief Customer Officer at Suzy. In this episode, Katie discusses her background. She also shares her secret to being a successful woman and talks about what Suzy ... Read more

Life After CINT | Ep. 150

Welcome to another interesting and informative episode of the Data Gurus Podcast! Today, Sima is happy to have Richard Thornton joining her. Richard used to work at CINT, and he recently founded an advisory services business. In this episode, Richard shares his career journey. He also talks about taking risks, his mindset, and his core ... Read more

The Journey to CEO | Ep. 149

Welcome to another exciting and informative episode of the Data Gurus Podcast! Sima is delighted to have Lisa Wilding Brown, the CEO of Innovate MR, joining her today as her guest for the podcast. In this episode, Lisa talks about her journey to becoming a CEO, building confidence, the importance of role models and culture, ... Read more

Sample Lemon Markets? | Ep. 148

Welcome to another interesting and informative episode of the Data Gurus Podcast! Sima is excited to have Bob Fawson, the EVP of Business Strategy at Dynata, joining her today. In this episode, Bob and Sima cover several hot topics related to challenges within the industry around data and sampling. Bob Fawson’s background Bob has an ... Read more

Investing in Research | Ep. 147

Welcome to another exciting and informative episode of the Data Gurus podcast! Today, Sima shares Part 1 of Investing in Research, a panel discussion about agencies from the recent WIRe (Women in Research) Conference. In this discussion hosted by Nikki Lavoie, experts Sima Vasa, Sherry Fox, and Elaine Riddel talk about one of the prominent ... Read more

Talk with Ted | Ep. 146

Welcome to another exciting and informative episode of the Data Gurus podcast! Sima is excited to have Ted Pulsifer, the Executive Vice President of Enterprise Solutions at the Schlesinger Group, as her guest for today’s show. In this episode, Ted talks to Sima about his career, his panel discussion at SampleCon, asking the right questions, ... Read more
Meet your host

Sima Vasa

Sima Vasa is a growth-focused strategic advisor, investment banker, and entrepreneur with industry-leading expertise in market research and data ecosystems. She is the Founder and CEO of Infinity Squared Ventures, an organization focused on advising middle-market data and analytics companies in business strategy, product innovation, and growth. She is also a Managing Director with Oberon Securities, a New York investment bank. Sima is the host of the weekly Data Gurus podcast, and is a frequent speaker at national conferences on market research, insights and investment banking.

Data Gurus

Each week, we explore market research topics, interview industry leaders, and reveal new insights into the world of data. Our mission is to bring you a real-life perspective on what’s happening in the data industry, and share how successful companies and individuals in this niche are surviving and thriving through the sea of change. We encourage you to be bold, be brave and be fearless. Let’s navigate the data ecosystem together.

Be a Guest

Interested in being a guest on the Data Gurus podcast? We want to hear from you! Please let us know who you are, what company you represent, and what topic you would like to speak about, if interviewed on our show.

Testimonials

I love how the podcast is focused on all the right things. “A data-intensive podcast that focuses squarely on business – that’s a rare find! The guests are absolutely fascinating, I might add. Thanks for this valuable contribution to the world, Sima!”

Hhrbsjdjdkebbhbv
01/21/2021

Worth The Listen “Really enjoyed listening to each guest and their different perspectives, regarding what they do and how it relates to our ever-changing industry. The host, Sima Vasa, is energetic, enthusiastic, and adds to the whole ‘Be Bold, Be Brave, Be Fearless’ vibe. You can tell she loves what she does and is 100% engaged with her guests. I highly recommend Data Gurus to all, not only for those who are obsessed with data and the industry, but for the life lessons that can be learned as well.”

Data Dork
03/07/2018

Relevant & Instructive “Sima’s podcasts are a great resource for the market research (MR) industry. The discussion with Ravi Parmeswar, Winning the CPG Analytics Race 001, was helpful in understanding what issues clients face, and it also provided some thoughts on how the industry can work through them. Sima has a natural way to engage her guests. For example, Ravi’s thoughts on how artificial intelligence (AI) can be useful for MR were enlightening. Overall, very engaging podcast, great job, Sima!”

Pepi6322
03/06/2018