The world around us is changing faster than ever before. Automation, articial intelligence, big data, geo-location and advanced technology are reshaping every aspect of the way we work and live—and data is at the center of this transformation. Welcome to the Data Gurus Podcast, a leading market research podcast hosted by Sima Vasa, CEO of Innity Squared Ventures.

5-Star rating on Apple Podcasts
Top 5 Market Research Podcasts by Greenbook, 2022

Browse Episodes

Celebrating 45 Years – Staying Power | Ep. 162

Welcome to this informative and inspiring episode of the Data Gurus podcast! In today’s episode, Sima is thrilled to introduce you to Roseanne Luth, CEO and President of Luth Research, based in San Diego. Luth Research is a privately held market research company with over 300 highly trained and dedicated employees. Roseanne’s vision is to ... Read more

Shifts in Human Beings | Ep. 161

Welcome to another informative and exciting episode of the Data Gurus Podcast! Today, Sima is happy to have Zain Raj, the CEO and Chairman of Shapiro+Raj Agency, joining her! Zain has had a very interesting journey! In this episode, he dives into how he got to where he is today and talks about his company, ... Read more

Winning Edge Mindset | Ep. 160

Welcome to another exciting episode of the Data Gurus podcast! Sima is happy to have Richard Jackson, the Chairman of the Winning Edge Mindset, joining her on the show today! Richard has spent the last thirty-eight years helping people understand their mindset and shape it to achieve their goals. To change our mindset, we need ... Read more

Custodians of People in Panels | Ep. 159

Welcome to the latest interesting and informative episode of the Data Gurus podcast. Today, Sima is happy to have Martin Filz, the CEO of Pureprofile, joining her on the show. In this episode, Martin shares his background and career trajectory. He discusses authentic leadership, explains how to form a passionate, engaged, and efficient execution team, ... Read more

Transformation | Ep. 158

Welcome to another exciting and informative episode of the Data Gurus podcast! Today, Sima is happy to have Camille Nicita, the CEO of Gongos, joining her as her guest for the show. Camille is one of the four founding partners of Gongos. In this episode, Camille shares her early career experiences and the journey she ... Read more

Building Savanta | Ep. 157

Welcome to another interesting and informative episode of the Data Gurus podcast! Sima is excited to have Vin DeRobertis, the CEO of Savanta, joining her on the show today! In this episode, Vin shares his career journey and talks about building Savanta. He discusses acquisitions, gives his perspective on the research industry, and talks about ... Read more

Understanding the Non-Conscious Decision Making | Ep.156

Welcome back to another informative episode of the Data Gurus podcast! Today, Sima is happy to have Elys Roberts, the Founder, and CEO of Beesy, joining her on the show. In this episode, Elys discusses his career journey, describes conscious versus non-conscious behavior, and talks about the exciting things they are doing with behavioral science ... Read more

IDEA Council Research and Future of Money Insights | Ep. 155

Welcome to another interesting and informative episode of the Data Gurus podcast! Sima is happy to have Lilah Raynor, the Founder, and CEO of Logica Research joining her today! In this episode, Lilah talks about the research project she did with a team from the IDEA Council and the ongoing study she is involved in, ... Read more

James Norman – Founder of Pilotly | Ep. 154

Welcome to another exciting and informative episode of the Data Gurus podcast! Sima is happy to have James Norman, the CEO and Founder of Pilotly, joining her today. In this episode, James talks about his varied career and highlights the difficulties he experienced as a person of color, raising investment capital. He also discusses his ... Read more

A Scientist’s Approach to Market Research | Ep.153

Welcome to another fascinating and informative episode of the Data Gurus podcast! Sima is happy to have Jeremy King, the CEO and Founder of Attest, joining her on the show today! In this episode, Jeremy talks about his unique career journey, discusses the genesis of Attest, and explains how Attest helps organizations use their existing ... Read more

Digital Citizenship | Ep. 152

Welcome to another informative episode of the Data Gurus podcast! Today, Sima is happy to have Singe Deakins joining her on the show. Singe is the London-based CEO and Founder of CitizenMe. In this episode, Singe shares his background and talks about how the ecosystem is changing and shifting data processing out to the edge. ... Read more

Thanks Mom, Education, Education, Education! | Ep. 151

Welcome to another exciting and informative episode of the Dara Gurus podcast! Sima is excited to have Katie Gross as her guest for today’s podcast! Katie is the Chief Customer Officer at Suzy. In this episode, Katie discusses her background. She also shares her secret to being a successful woman and talks about what Suzy ... Read more
Meet your host

Sima Vasa

Sima Vasa is a growth-focused strategic advisor, investment banker, and entrepreneur with industry-leading expertise in market research and data ecosystems. She is the Founder and CEO of Infinity Squared Ventures, an organization focused on advising middle-market data and analytics companies in business strategy, product innovation, and growth. She is also a Managing Director with Oberon Securities, a New York investment bank. Sima is the host of the weekly Data Gurus podcast, and is a frequent speaker at national conferences on market research, insights and investment banking.

Data Gurus

Each week, we explore market research topics, interview industry leaders, and reveal new insights into the world of data. Our mission is to bring you a real-life perspective on what’s happening in the data industry, and share how successful companies and individuals in this niche are surviving and thriving through the sea of change. We encourage you to be bold, be brave and be fearless. Let’s navigate the data ecosystem together.

Be a Guest

Interested in being a guest on the Data Gurus podcast? We want to hear from you! Please let us know who you are, what company you represent, and what topic you would like to speak about, if interviewed on our show.

Testimonials

Relevant & Instructive “Sima’s podcasts are a great resource for the market research (MR) industry. The discussion with Ravi Parmeswar, Winning the CPG Analytics Race 001, was helpful in understanding what issues clients face, and it also provided some thoughts on how the industry can work through them. Sima has a natural way to engage her guests. For example, Ravi’s thoughts on how artificial intelligence (AI) can be useful for MR were enlightening. Overall, very engaging podcast, great job, Sima!”

Pepi6322
03/06/2018

I love how the podcast is focused on all the right things. “A data-intensive podcast that focuses squarely on business – that’s a rare find! The guests are absolutely fascinating, I might add. Thanks for this valuable contribution to the world, Sima!”

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01/21/2021

Entertaining, insightful and actionable! “Whether you’re well established as a data innovator, or just getting started carving out your niche — this is a must-listen podcast for you! Sima does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of navigating our shifting technological landscape — with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!”

Josh Crist
05/17/2022