Dr. Scott McDonald is the President and CEO of Advertising Research Foundation (ARF). Since 1936, they seek to advance the scientific understanding of advertising and marketing. Dr. Scott McDonald – The Science of Marketing For 81 years now, the Advertising Research Foundation serves as a platform for major power centers and functional groups in the ... Read more

Vin Vashishta is a data science and machine learning expert and the founder of V-Squared Data Strategy Consulting. He’s built the most trusted brand in data science and machine learning around the concepts of simplicity and profitability. Data science is a field that is up and coming. There seems to be a blending of market ... Read more

Today, Sima Vasa talks with Mark Kapczynski. Mark leads the retail and restaurant shopping insights at Yodlee. They provide connectivity between fintech companies – financial technology apps – and the data within financial institutions. Becuase of this connection, Yodlee gets to see consumer financial transactions and that translates into shopping behavior. Data Collection From this data, Yodlee can determine how many times do people ... Read more

John R. Leeman is the co-founding and managing director of True Customer. They provide customer-centered marketing, media, analytics, content, and eCommerce consulting that drives scalable growth. John R. Leeman – From Advertising to CMO John started in the traditional brand and advertising business. He worked in the on major brands such as Campbell Soup and General ... Read more

Andrew Konya is a computational physicist currently working on his P.hD. in chemical physics at Kent State. He is also the co-founder and CEO of Remesh, Inc.  Remesh is a platform that replaces polls and surveys with conversations to gather real-time and actionable data. They [market researchers] said what we had built lived at the interseciton of quantitative ... Read more

Erik Qualman is a #1 Bestselling Author and Motivational Keynote Speaker.  His book Digital Leader propelled him to be voted the 2nd Most Likeable Author in the World behind Harry Potter’s J.K. Rowling. Qualman is a sitting professor at Harvard & MIT’s edX labs. It’s those that live like the Flintstones and the Jetsons that will ... Read more

Jane Clarke works in a coalition for the research of all the cable and broadcast television networks and the media buying agencies. They started with a handful of large advertisers but ended up working with the ANA. They want to fully represent the buy side and the sell side to solve the current data challenges. TV ... Read more

Ravi Parmeswar is a VP at Johnson & Johnson. He’s in charge of global strategic insights and analytics. He has significant experience in CPG (Consumer Packaged Goods). “The Chinese proverb ‘May you live in interesting times.’ we certainly are.” – Ravi Parmeswar The Changing Face of Analytics Ravi’s responsibilities take global strategic insights and analytics to drive insights ... Read more

The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geolocation to every aspect of how we work and live. This includes DATA. Welcome to the Data Gurus Podcast with Sima Vasa…our mission is to bring you a real-life perspective on what’s happening in the industry and how successful companies and ... Read more