Rolfe Swinton is known as the blockchain expert. He joins Sima Vasa in this episode to talk about the potential and applications of this fundamental technology that can change the workings of the market industry. Rolfe Swinton – Promoting Blockchain Insights Rolfe has recently joined GfK where he’s taken on a new role as Director ... Read more

Tia Maurer is a Group Scientist at the Procter & Gamble Company. She sits with Sima Vasa to discuss data integrity, statistical significance, surveys and automation, and the shift to behavioral-based research methods. “Your analysis and insights is only as good as your quality of data and rarely is your data file 100% error free.” ... Read more

Melissa Sauter and Duncan Lawrence join Sima Vasa to share a bit of history of Market Strategies International (MSI) and Morpace. The two leading market research companies are combining after the acquisition by a private equity firm, STG. In today’s episode, they share the separate histories of their companies and the factors leading to the merger. ... Read more

Joe Catling is the Head of Analytics at Relish Research. Today he sits down with Sima Vasa to discuss marrying client or ‘big’ data to market research data, the challenges of doing so, and the future of advanced statistical or machine learning techniques. “What I think we’re going to see is a democratization of a ... Read more

Brian Califano is the Co-Founder and Managing Director of AcceleratngCFO. Today he joins Sima Vasa in an episode dedicated to current trends of finance and the role of data in how we budget our financial results and plan for business future. Brian Califano – CFO: A Significant Service AcceleratingCFO offers Chief Financial Officer (CFO) services ... Read more

In today’s episode, Sima Vasa talks with Roddy Knowles. Roddy is the Director of Product and Innovation Research at Research Now SSI. His leadership runs the machinery that leverages technology to effectively support products. Technology underpins processes by which innovation comes to fruition. This is what Roddy and his team are working to achieve. Technology Behind the ... Read more

Simon Chadwick is the Founder and Managing Partner of Cambiar Consulting. He and Sima Vasa discuss the shifts in the research industry and the Gen Z potential in the workplace. How different are they from the Millennials? Tune in. “If we look in the news we are constantly reminded that this is a generation that ... Read more

Hermann Kudlich is a Denmark-based business development partner at LEGO Brand Group. Today, he touches base with Sima Vasa. They talk about how coming up with innovative ways to marry physical and digital experiences can be fun, albeit challenging. Physical Experience in the Digital Age For over nine years, Hermann has worked with product innovation ... Read more

Annie Pettit has a masters in data quality and online surveys. She was a certified organizational psychologist with the Ontario government. Annie then moved into the private sector doing research on the research of data quality and it’s analytics, social media analytics and now is a freelance researcher advising companies on best research practices and ... Read more

Per Håkansson is the Managing Editor for Inside Blockchain and founder of Makerminds, Inc. On top of these, he’s a TEDx speaker and learning facilitator. He helps entrepreneurs shift their mindset and become more experimental and exploratory in their innovations. Transformation of humanity comes with emerging technologies.  Knowing this, Per promotes looking at the change ... Read more

Laura Chaibi has enjoyed a twenty-year digital career that started when she moved from Canada to UK. She got into digital media measurements and research when the industry was cutting-edge, hence progressing and growing with it. Her career cuts across media, telco, and digital brands like Yahoo, BBC, Orange, AOL, and the Middle East Broadcast Center, which ... Read more

Kristin Luck is a serial entrepreneur turned growth strategist. She most recently served as a partner and President/CMO of Decipher until its acquisition in 2014. Currently, she works as a growth strategy consultant specializing in non-traditional sales and marketing strategies, for early and mid-stage companies preparing for global expansion, funding or acquisition. She is consistently ... Read more