Today’s guest entrepreneur Jason Krantz of Strategy Titan joins Sima Vasa to discuss a wealth of information about data analytics and insights in the B2B space. He shares his personal experience in having a balance between technical and business skills. Further, he discusses how these skills helped him navigate the elusive HVAC industry.   The ... Read more

In today’s episode, Sima Vasa sits with Executive Director of Client Development at Paradigm Sample Katie Sands, together with Sr. Consultant for Sampling at Burke Inc., Brad Franz. Both are considered next-generation of leaders for the market research industry. Together, they discuss perspectives on data collection and shifts in the industry both for clients and ... Read more

In today’s episode, Sima Vasa sits with Priscilla McKinney, CEO of LiTTLE Bird Marketing. Together, they talk about her company and their edge in content marketing, some tips on personal branding and her struggles and triumph as an entrepreneur.   LiTTLE Bird Marketing Priscilla McKinney has a background in Cultural Anthropology. She finds herself an ... Read more

Karen Lynch, Senior Director of Qualitative Insights at InsightsNow Inc. joins us today to talk about PlayFULL Insights™, an innovative approach to qualitative research. Karen was granted the Market Research Disruptive Innovator award for her work which benefits consumers, clients, and fellow researchers.   The Rise of Qualitative Data Researchers and marketers want to gain ... Read more

Finn Raben, Director General of ESOMAR, joins us today to confer about how data collection and analysis have shifted to data curation. With huge amounts of data available today, Raben emphasized the importance of providing correct and effective analyses to governments and trade organizations. Commitment To Quality Research ESOMAR is a non-profit organization that was ... Read more

In today’s episode, Sima Vasa sits with Tania Yuki, CEO of Shareablee. Together, they talk about what inspired her to create Shareablee and how it helped advertisers, influencers, publishers and brand owners determine share-worthy content. Lawyer Turned Social Media Analyst Tania Yuki tried her luck as an Internet attorney before finding her way to social ... Read more

Co-founder and executive chair for Reid Campbell Group Eileen Campbell joins Sima Vasa today. Together, they talk about Eileen’s history and her undying curiosity, passion and hard work that ultimately birthed her tremendous career in the industry. “I think if you’re intellectually curious, it’s a completely gratifying way to make a living.” – Eileen Campbell ... Read more

Sima sits down with the co-founder and managing partner of Oberon Securities, Nicole Schmidt. On this episode, they talk about Oberon, investments and the role perseverance plays in earning entrepreneurial success. “It’s really 90% perseverance and 5% talent and 5% luck because I think in a way, you make your own opportunities by sticking it ... Read more

Today, the CEO and founder of Gazelle Global Anne Brown sits with Sima Vasa. Together, they talk about the company’s beautiful 25 years from its conception to present celebration. Anne Brown – Taking Stock of 25 Years Anne says that this moment is incredibly opportune to take stock and look back where they started. When ... Read more

Today, P2Sample’s Chief Revenue Officer JD Deitch joins Sima Vasa. They have a fascinating conversation about JD’s transition to revenue functions from research and analytics, what has changed within the sample industry over the last ten years, and so much more. “So much of what we do is digital and the effort to try to ... Read more

On today’s episode, the Founder and Chief Experience Officer of MESH Experience Fiona Blades sits with Sima Vasa. She shares how she leveraged mobile advertising long before it became mainstream and how experiential marketing is even more relevant today. Fiona Blades – Company Founded on Encounters Fiona founded MESH for the same reason everyone else ... Read more

On today’s episode, Sima Vasa sits with Ted McConnell, SVP of Lucid. Together, they talk about his background, how advertising has changed and what marketers need to do to improve targeting. Finding His Way to Marketing Ted spent about the first half of his career in technology communications where he built networks and operating systems. ... Read more