The world around us is changing faster than ever before. Automation, articial intelligence, big data, geo-location and advanced technology are reshaping every aspect of the way we work and live—and data is at the center of this transformation. Welcome to the Data Gurus Podcast, a leading market research podcast hosted by Sima Vasa, CEO of Innity Squared Ventures.

5-Star rating on Apple Podcasts
Top 5 Market Research Podcasts by Greenbook, 2022

Browse Episodes

Wantrepreneur vs. Entrepreneur with Michael McCrary | Ep. 107

We’re excited to welcome Michael McCrary, the CEO, and Founder of PureSpectrum, as our guest for the podcast. Michael helps to solve business, economic, and even social issues with the valuable data and insights that he provides for companies and organizations. He is joining us today to talk about his choice to take the risk ... Read more

The Mindset for Analytics with Ravi Parmeswar | Ep. 106

Ravi Parmeswar is a VP at Johnson & Johnson. He’s in charge of global strategic insights and analytics. He has significant experience in CPG (Consumer Packaged Goods). “The Chinese proverb ‘May you live in interesting times.’ we certainly are.” – Ravi Parmeswar The Changing Face of Analytics Ravi’s responsibilities take global strategic insights and analytics to drive insights ... Read more

The Role of Research at Comcast with Christa Chaffinch | Ep. 105

We are delighted today to welcome Christa Chaffinch, the Qualitative Research Manager at Comcast Business, as our guest. Christa is joining us today to talk about quantitative research Christa’s bio Christa has a background in psychology, sociology, and new product development. She has a master’s degree in creative writing, as well as an MBA. About ... Read more

The MFactor with Mike Berland | Ep. 104

We’re delighted to have Mike Berland, the CEO, and founder of Decode_M, joining us on the show today. Mike is with us today to talk about data collection, analytics, and momentum. About Mike We currently live in a world that runs on data, and Mike holds the belief that everything is knowable, as long as ... Read more
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Bootstrapping QuestionPro with Vivek Bhaskaran | Ep.103

Today, we’re excited to be interviewing Vivek Bhaskaran, who is the founder and CEO of QuestionPro. He’s here today to share his experience bootstrapping QuestionPro. About Vivek Vivek grew up in India. After completing his primary education there, he left the country and moved to Russia, where he lived from 1995 to 1997. When he ... Read more

Cognitive 3D – Virtual Reality & Much More | Ep. 102

We’re delighted to have Tony Bevilacqua joining us today! Tony is the CEO and Founder of Cognitive3D, which is based in Vancouver, Canada. About the previous company that Tony founded Cognitive3D is the second company that Tony has founded. His previous company was focused on revenue optimization, and it had a very heavy analytics back-end, ... Read more

Agile Research with Ben Smithee | Ep. 101

Ben Smithee is the CEO of The Smithee Group, a digital marketing agency based in New York City. On this episode, he sits with Sima Vasa to talk about what they do, how they do it, and how millennial research has affected the marketing sphere. “I think there’s a new shift… marketing in the moment ... Read more

Keeping It Real with AJ Keirans | Ep. 100

We’re very happy to welcome AJ Keirans, the Vice-President of Business Development at Disqo, as our guest for today! AJ started at Disqo three months ago. Joining them was a logical decision for him because of where he is currently at in his career, and he is very proud of the unique and special work ... Read more

COVID-19 Antibody Testing and More with Jacqueline Rosales | Ep.97

Today, Jacqueline Rosales, the Chief Operating Officer of SoapboxSample, joins Sima to talk about market research, entrepreneurship, COVID-19 research, and cannabis. Jacqueline heads up multiple research divisions at the ISA Group, including SoapboxSample and icanmakeitbetter.    SoapboxSample recently celebrated eight years. About three or four years ago, they made a strategic decision to acquire icanmakeitbetter ... Read more

Crafting the Future of Market Research with Dan Foreman | Ep. 96

Dan Foreman joins Sima for today’s episode, to talk about his journey, as an entrepreneur, into market research. He is currently involved with the Zappy Store, Course 5i, Borderless Access, Dalia, Bakamo Social, Veylinx, MindProber, and Haystack.   Dan consciously chose to join the market research industry when he was midway through university. He was ... Read more
Meet your host

Sima Vasa

Sima Vasa is a growth-focused strategic advisor, investment banker, and entrepreneur with industry-leading expertise in market research and data ecosystems. She is the Founder and CEO of Infinity Squared Ventures, an organization focused on advising middle-market data and analytics companies in business strategy, product innovation, and growth. She is also a Managing Director with Oberon Securities, a New York investment bank. Sima is the host of the weekly Data Gurus podcast, and is a frequent speaker at national conferences on market research, insights and investment banking.

Data Gurus

Each week, we explore market research topics, interview industry leaders, and reveal new insights into the world of data. Our mission is to bring you a real-life perspective on what’s happening in the data industry, and share how successful companies and individuals in this niche are surviving and thriving through the sea of change. We encourage you to be bold, be brave and be fearless. Let’s navigate the data ecosystem together.

Be a Guest

Interested in being a guest on the Data Gurus podcast? We want to hear from you! Please let us know who you are, what company you represent, and what topic you would like to speak about, if interviewed on our show.

Testimonials

Relevant & Instructive “Sima’s podcasts are a great resource for the market research (MR) industry. The discussion with Ravi Parmeswar, Winning the CPG Analytics Race 001, was helpful in understanding what issues clients face, and it also provided some thoughts on how the industry can work through them. Sima has a natural way to engage her guests. For example, Ravi’s thoughts on how artificial intelligence (AI) can be useful for MR were enlightening. Overall, very engaging podcast, great job, Sima!”

Pepi6322
03/06/2018

Worth The Listen “Really enjoyed listening to each guest and their different perspectives, regarding what they do and how it relates to our ever-changing industry. The host, Sima Vasa, is energetic, enthusiastic, and adds to the whole ‘Be Bold, Be Brave, Be Fearless’ vibe. You can tell she loves what she does and is 100% engaged with her guests. I highly recommend Data Gurus to all, not only for those who are obsessed with data and the industry, but for the life lessons that can be learned as well.”

Data Dork
03/07/2018

Entertaining, insightful and actionable! “Whether you’re well established as a data innovator, or just getting started carving out your niche — this is a must-listen podcast for you! Sima does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of navigating our shifting technological landscape — with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!”

Josh Crist
05/17/2022