The world around us is changing faster than ever before. Automation, articial intelligence, big data, geo-location and advanced technology are reshaping every aspect of the way we work and live—and data is at the center of this transformation. Welcome to the Data Gurus Podcast, a leading market research podcast hosted by Sima Vasa, CEO of Innity Squared Ventures.

5-Star rating on Apple Podcasts
Top 5 Market Research Podcasts by Greenbook, 2022

Browse Episodes

The MRX Podcast Network | Ep. 119

I am excited to share some news with you today. Some of my fellow podcasters and I came up with the concept of an MRX Podcast Network. The main mission of the podcast network is to be able to podcast on a topic on our respective podcast channels, and provide multiple points of view, perspectives, ... Read more

Leadership, Growth and Management with Steve Schlesinger | Ep. 118

We are excited to welcome Steve Schlesinger, the CEO of the Schlesinger Group, as our guest for today’s show. Join us today to learn about Steve’s journey. You will hear the story behind the Schlesinger Group and find out how it got founded by Steve’s mother back in 1966. Steve’s mother’s story The Schlesinger Group ... Read more

Leadership, Transformation, Integration with David Shanker | Ep. 117

We are excited to welcome Dave Shanker as our guest for this episode. Dave is the CEO and Founder of David Shanker Consulting. Dave’s journey Dave’s career spans more than thirty years, and he has mostly been involved with market research, running different market research agencies. He has also been involved in startups and has ... Read more

The Impact of Covid-19 on Consumers with Rebecca Brooks | Ep. 116

I’m happy to welcome Rebecca Brooks to the show. She’s the founder and CEO of Alter Agents, a full-service, strategic market research consultancy reimagining research in an era of shifting decision making. Rebecca has enjoyed an amazing trajectory to her successful career, and her work has never been more relevant and necessary than it is ... Read more

The “Quest” for Purpose with Tim Hoskins | Ep. 113

We are excited to welcome Tim Hoskins today. Tim is the President of Quester, an insights and strategies company. He is joining us today to talk about his journey and driving business results. Tim’s journey While in college, Tom needed a job, so he answered an ad for a lead-generation specialist at an information security startup. ... Read more

The Rule of 40 with Mark Simon | Ep. 112

We have the pleasure of welcoming Mark Simon, the Managing Partner for Hawkmoon Advisors, as our guest for today’s podcast. Mark is joining us to talk about his journey and share his experiences with the kind of work he has been doing to help small businesses scale, grow, and reach their goals. He also talks ... Read more

Enabling Insights with Paul Gaudette | Ep. 111

Today, we have the second part of the podcast series Data Gurus for IEX. We have been focusing on the concept of the last mile. In our industry, the last mile relates to empowering and getting the insights and value that clients want to get from research. Today, we invited Paul Gaudette, the co-founder of ... Read more

The Role of Consumer Insights with Danielle Blugrind | Ep. 109

We are excited to have Danielle Blugrind, a Senior Consumer Insights Manager at Roku, joining us today. In today’s episode, Danielle talks to us about her journey in the field of market research. She discusses the difference between the client and the supplier sides of the industry, company culture, creative solutions, pivoting, how traditional survey ... Read more

Democratizing Insights with Ant Franklin | Ep. 108

We are honored to be part of the special video podcast series for IEX, which is part of the Data Gurus platform. We are focusing on something a little different today, related to trends in the market research or analytics space. We have Anthony Franklin, the CEO of Infotools, joining us from New Zealand to ... Read more
Meet your host

Sima Vasa

Sima Vasa is a growth-focused strategic advisor, investment banker, and entrepreneur with industry-leading expertise in market research and data ecosystems. She is the Founder and CEO of Infinity Squared Ventures, an organization focused on advising middle-market data and analytics companies in business strategy, product innovation, and growth. She is also a Managing Director with Oberon Securities, a New York investment bank. Sima is the host of the weekly Data Gurus podcast, and is a frequent speaker at national conferences on market research, insights and investment banking.

Data Gurus

Each week, we explore market research topics, interview industry leaders, and reveal new insights into the world of data. Our mission is to bring you a real-life perspective on what’s happening in the data industry, and share how successful companies and individuals in this niche are surviving and thriving through the sea of change. We encourage you to be bold, be brave and be fearless. Let’s navigate the data ecosystem together.

Be a Guest

Interested in being a guest on the Data Gurus podcast? We want to hear from you! Please let us know who you are, what company you represent, and what topic you would like to speak about, if interviewed on our show.

Testimonials

Entertaining, insightful and actionable! “Whether you’re well established as a data innovator, or just getting started carving out your niche — this is a must-listen podcast for you! Sima does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of navigating our shifting technological landscape — with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!”

Josh Crist
05/17/2022

Relevant & Instructive “Sima’s podcasts are a great resource for the market research (MR) industry. The discussion with Ravi Parmeswar, Winning the CPG Analytics Race 001, was helpful in understanding what issues clients face, and it also provided some thoughts on how the industry can work through them. Sima has a natural way to engage her guests. For example, Ravi’s thoughts on how artificial intelligence (AI) can be useful for MR were enlightening. Overall, very engaging podcast, great job, Sima!”

Pepi6322
03/06/2018

I love how the podcast is focused on all the right things. “A data-intensive podcast that focuses squarely on business – that’s a rare find! The guests are absolutely fascinating, I might add. Thanks for this valuable contribution to the world, Sima!”

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01/21/2021