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On this episode, host Sima Vasa talks to Tim Hoskins, President of Quester, and Brett Townsend, Senior Vice President of Strategy at Quester, about the future of insights and how to drive meaningful change in the industry. Brett and Tim share revelations from their book, “Insights on the Brink,” and discuss how empathy, emotion and storytelling play critical roles in creating impactful business decisions.
Key Takeaways:
(03:45) Empathy and emotion are vital for creating successful consumer insights.
(07:22) It’s not just about data — turning it into actionable insights is where the magic happens.
(10:15) Business strategy should go hand in hand with insights to drive meaningful results.
(13:55) Consumer conflict is what drives great storytelling and effective solutions.
(17:05) Data-driven decision-making requires a shift in mindset and processes.
(21:30) Asking challenging questions can push companies to innovate and break from the status quo.
(24:12) High-end consultative insights are critical to providing value in a fast-evolving market.
(27:45) The future of insights is in combining talent, empathy and technology to deliver impactful stories.
Resources Mentioned:
“Insights on the Brink” on Amazon
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