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On this episode, host Sima Vasa talks to Steve Phillips, Founder, Chair and Chief Innovation Officer, and Ryan Barry, former President, both of Zappi.
They discuss the evolution of consumer insights, the role of AI in research and how businesses can maximize the value of their data.
Key Takeaways:
(02:05) “The Consumer Insights Revolution” encapsulates a decade of transformation at Zappi.
(03:35) Pepsi’s consumer insights evolution shifted insights managers into strategic business partners.
(05:53) Stephan Gans’ vision at Pepsi focused on democratizing learning and insights-driven decision-making.
(09:48) The development of ADA, Pepsi’s internal platform for integrating data sources.
(10:28) Different data streams complement rather than contradict insights.
(13:57) Insights professionals must evolve into strategic business consultants.
(16:54) Business acumen is becoming essential for future consumer insights roles.
(20:58) AI is reshaping consumer insights by automating processes and enhancing decision-making.
Resources Mentioned:
“The Consumer Insights Revolution” by Steve Phillips, Ryan Barry and Stephan Gans
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