The world around us is changing faster than ever before. Automation, articial intelligence, big data, geo-location and advanced technology are reshaping every aspect of the way we work and live—and data is at the center of this transformation. Welcome to the Data Gurus Podcast, a leading market research podcast hosted by Sima Vasa, CEO of Innity Squared Ventures.

5-Star rating on Apple Podcasts
Top 5 Market Research Podcasts by Greenbook, 2022

Browse Episodes

Lessons From 10 Years of Innovation with Michael Winnick of dscout

On this episode, host Sima Vasa welcomes Michael Winnick, Founder and CEO of dscout. They discuss his journey in the worlds of product, design and technology. Michael shares insights on how patience and persistence shaped his entrepreneurial journey and how dscout helps companies conduct innovative, real-time research. Key Takeaways: (02:45) Michael’s journey from startups to ... Read more

The Role of Emotion in Marketing with Matt Celuszak of Element Human

On this episode, host Sima Vasa talks to Matt Celuszak, Co-Founder and CEO of Element Human, about the intersection of AI and human behavior. Together they explore how data can drive better brand engagement. Matt shares his insights on understanding human emotions and reactions, focusing on attention data and using behavioral understanding to create memorable, ... Read more

Scaling Digital Qual with Eugene Murphy of Indeemo

On this episode, host Sima Vasa talks to Eugene Murphy, Founder and CEO of Indeemo, who shares insights on how Indeemo is revolutionizing digital ethnography and qualitative research through innovative video solutions. Key Takeaways: (00:06) Eugene’s journey from engineering to founding Indeemo. (02:03) Creating a seamless user experience for all ages. (04:12) Pivoting Indeemo from ... Read more

Strategic Leadership in Action with Vittorio Raimondi of Foresight Strategy

On this episode, host Sima Vasa talks with Vittorio Raimondi, CEO and Founder/Managing Partner of Foresight Strategy, about the intricacies of leadership, data analytics and the power of creativity and curiosity in driving business success. Key Takeaways: (04:30) Using system dynamics to effectively model complex business environments. (06:45) Mapping consumer journeys to uncover key opportunities ... Read more

Embracing Digital Transformation with Priscilla McKinney of Little Bird Marketing

On this episode, host Sima Vasa is joined by Priscilla McKinney, CEO and Founder of Little Bird Marketing, to discuss the evolving landscape of market research, the importance of digital transformation and the value of strong client relationships. Key Takeaways: (03:10) Pivoting to new verticals drives success. (03:28) Deepening relationships with existing clients is key. ... Read more

Leveraging Data for Competitive Advantage in Advertising with Comscore’s Steve Bagdasarian

On this episode, host Sima Vasa talks to Steve Bagdasarian, Chief Commercial Officer of Comscore, Inc., to explore the evolution of ad measurement and the convergence of traditional and digital media. Key Takeaways: (02:00) Measurement data offers competitive advantages.(02:05) Media strategy is now driven by actionable data.(04:00) The importance of continual curiosity and adaptation in ... Read more

Revolutionizing Market Research Using Creativity and Human-Centric Insights with Holland Martini of GOODQUES

On this episode, host Sima Vasa welcomes Holland Martini, Chief Insights Officer of GOODQUES, who shares her journey and insights on revolutionizing market research through creativity and human-centric methods. Key Takeaways: (00:00) Holland emphasizes the importance of being comfortable with discomfort. (03:31) The role of data at GOODQUES is not just to validate but to ... Read more

Leading New Frontiers in Consumer Behavior and Data Science with Alex Hunt of Behaviorally

On this episode, host Sima Vasa talks to Alex Hunt, CEO of Behaviorally, about the transformative role of technology in the market research industry and how Behaviorally leverages AI and digital tools to innovate data insights. Key Takeaways: (00:54) Technology’s inevitable impact on industries. (03:16) Alex’s shift to pioneering behavioral sciences. (05:36) Enhancing decision-making through ... Read more

Unlocking the Secrets of Customer Satisfaction at the Point of Purchase

On this episode, host Sima Vasa talks with Georgina Nelson, CEO and Founder of TruRating. They delve into the transformative role of consumer feedback in retail and how Georgina’s varied career path contributed to her innovative approach to business. Key Takeaways: (01:39) Georgina’s journey from psychology to law. (03:00) Reliable consumer data is vital. (04:07) ... Read more
Meet your host

Sima Vasa

Sima Vasa is a growth-focused strategic advisor, investment banker, and entrepreneur with industry-leading expertise in market research and data ecosystems. She is the Founder and CEO of Infinity Squared Ventures, an organization focused on advising middle-market data and analytics companies in business strategy, product innovation, and growth. She is also a Managing Director with Oberon Securities, a New York investment bank. Sima is the host of the weekly Data Gurus podcast, and is a frequent speaker at national conferences on market research, insights and investment banking.

Data Gurus

Each week, we explore market research topics, interview industry leaders, and reveal new insights into the world of data. Our mission is to bring you a real-life perspective on what’s happening in the data industry, and share how successful companies and individuals in this niche are surviving and thriving through the sea of change. We encourage you to be bold, be brave and be fearless. Let’s navigate the data ecosystem together.

Be a Guest

Interested in being a guest on the Data Gurus podcast? We want to hear from you! Please let us know who you are, what company you represent, and what topic you would like to speak about, if interviewed on our show.

Testimonials

I love how the podcast is focused on all the right things. “A data-intensive podcast that focuses squarely on business – that’s a rare find! The guests are absolutely fascinating, I might add. Thanks for this valuable contribution to the world, Sima!”

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01/21/2021

Worth The Listen “Really enjoyed listening to each guest and their different perspectives, regarding what they do and how it relates to our ever-changing industry. The host, Sima Vasa, is energetic, enthusiastic, and adds to the whole ‘Be Bold, Be Brave, Be Fearless’ vibe. You can tell she loves what she does and is 100% engaged with her guests. I highly recommend Data Gurus to all, not only for those who are obsessed with data and the industry, but for the life lessons that can be learned as well.”

Data Dork
03/07/2018

Entertaining, insightful and actionable! “Whether you’re well established as a data innovator, or just getting started carving out your niche — this is a must-listen podcast for you! Sima does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of navigating our shifting technological landscape — with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!”

Josh Crist
05/17/2022